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Kelly Clarkson & Vitamin Water

Dropcards can go anywhere – in or on any packaging or promotion – and are great for brands who love to market their products in creative and cost-effective ways.

For this campaign, Vitamin Water teamed up with American Idol winner and recording artist Kelly Clarkson to craft an intricate on-pack promotion available exclusively at Wal-mart stores. They chose our adaptable and affordable platform to make it happen.

"Kelly: All Access" offered downloads of exclusive new music and inspirations from Kelly Clarkson, as well as candid behind-the-scenes interviews, another great way to showcase interesting digital media.

We created the custom code-redemption and media platform for the campaign and helped Vitamin Water to build an effective and eye-catching promotion.

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