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When EA Sports was looking to generate interest in their new games EA Active 2 and EA NFL Training Camp, they turned to Dropcards. Since both games promote fitness, when customers pre-ordered either title at any participating retailer, they receive a Dropcards product good for a download of a free workout mix. This campaign utilized Dropcards’ flexible technology, allowing for the distribution of download codes via online merchants in addition to the standard Dropcards product. Additionally, in order to appeal to international markets, the site was translated for French and Italian users.
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Dropcards, Inc.
Call us: (973) 888-6696
Email us:
77 East Halsey Road
Parsippany, NJ 07054
USA
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