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With the amount of video game nuts in this office, we were psyched to work with EA Sports, and their sweepstakes partner Pizza Hut, to help launch the release of the EA Sports game Fight Night Round 4.
Through an interesting concept with a leading sweepstakes company, EA Sports and Pizza Hut offered contestants the opportunity to enter and win a range of game-related prizes, with all participants receiving a code for a music download from the Fight Night Round 4 soundtrack just for entering.
We produced the 2 million codes necessary to operate this contest. In addition to the codes for this card-free campaign, we provided seamless delivery between the sweepstakes’ site and the Dropcards’ music download platform.
Our graphic artists designed a custom platform, skinned with Fight Night, EA Sports and Pizza Hut branding, which offered 30-second previews, artist info, links and our custom real-time reporting.
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