Dropcards™

Mogwai

As a thank you to their fans, the band Mogwai utilized a Dropcards campaign in two important ways. First, they offered their fans a digital version of the album “Special Moves” when the vinyl release was purchased. Secondly, they provided exclusive Bonus Tracks on the Dropcard. A great way to promote the band, reward fans and encourage website traffic, fans were directed to Mogwai’s website to redeem their card. Once there, they found a Dropcards download manager embedded on the page, which allowed for a simple straight-forward download.

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