Dropcards™

Weezer

Once again, Hurley used Dropcards for their " Hurley Rocks You Back to School" campaign, this time featuring the legendary indie group Weezer. Combining fashion and music, Hurley created a Weezer-inspired clothing line exclusively available at select PacSun stores, coinciding with Weezer’s release of a new album titled "Hurley," also exclusively available at PacSun. Co-branded Dropcards with bonus content were included with any qualifying purchase of the exclusive Hurley/Weezer products at participating PacSun stores. Every card was a winner, with one lucky fan receiving a special lunchtime concert with Weezer at their high school or college. Other prizes include Hurley merchandise, Weezer albums, signed posters, guitars and much more. This collaboration and contest united music, clothing, user generated designs and an excellent hometown performance, and Dropcards was an excellent tool to drive the campaign.

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