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Bullet For My Valentine

Two things you should know about Dropcards: They're not just for pop acts and they're not just for music. Case in point, Bullet For My Valentine.

Through their label, Jive / Sony Music, we helped create this custom download card for these heavy metal throwbacks from Wales. What you might find interesting however, is that rather than a standard offering of a music download, Bullet For My Valentine offered a behind-the-scenes look into the making of the video for their song "Your Betrayal."

While accessing the card and watching the video, users had the ability to pre-order a copy of the band's new album, Fever through Amazon.com.

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