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Bob Marley

When Universal Records was looking to promote the Collectors Box Set “ Live Forever” by Bob Marley and the Wailers, they partnered with Homedics, who was about to release their new line of Bob Marley inspired products. The products were going to be rolled out at the International Consumer Electronics show, and Dropcards were used as a way to spread the word about the box set. The cards were distributed at this highly-attended tradeshow and gave users a free download of the track “Exodus” recorded 30 years ago and now available with the box set.

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